Adris Kamuli: Uganda’s Creative Leadership at Maad McCann

Adris Kamuli is one of the most influential figures in Uganda’s creative and communications industry. He is widely respected for blending strategic discipline with creative excellence. As Managing Director of Maad McCann, Kamuli’s leadership journey shows what consistent learning and people-centered management can achieve over time.

Rather than arriving at success overnight, Kamuli’s impact has been built steadily—through years of navigating market shifts, strengthening teams, and delivering work that drives both brand relevance and business results.

“Adaptability, curiosity, and resilience are the engines of growth in creative leadership.”
— Adris Kamuli

An Agency That Endures

From modest beginnings, Maad McCann has grown into one of Uganda’s most respected full-service advertising agencies under Kamuli’s leadership. Moreover, during his tenure, the agency expanded into a multidisciplinary operation, now comprising over 40 professionals across strategy, creative, media, and digital.

Today, the agency delivers dozens of large-scale integrated campaigns each year, serving clients in telecommunications, FMCG, financial services, entertainment, and the public sector. This growth reflects Kamuli’s deliberate focus on institutional strength—he builds systems, processes, and talent that allow the agency to scale without losing creative integrity.

Awards, Recognition, and Measurable Impact

Furthermore, Maad McCann’s evolution has earned consistent industry recognition. Under Kamuli’s leadership, the agency has won multiple awards and commendations at national and regional advertising platforms, recognized for creative excellence, campaign effectiveness, and brand impact.

Equally significant is the agency’s strong client retention. Several flagship clients have partnered with Maad McCann for five years or more, highlighting trust, performance, and long-term strategic value in a competitive market.

“Awards validate creativity, but sustained partnerships validate leadership.”

Leading Through Learning and Digital Transformation

Recognizing that modern marketing demands continuous adaptation, Kamuli pursued an MBA in Digital Marketing from the University of Cumbria (UK). This strengthened his strategic capabilities and positioned Maad McCann to respond decisively to the shift toward digital-first and data-driven communication.

As a result, the agency expanded its digital strategy, performance marketing, and analytics capabilities, enabling clients to track ROI more effectively and adapt campaigns in real time across platforms.

A Culture That Builds Leaders

Kamuli has cultivated a culture of trust, accountability, and growth within Maad McCann. Teams push creative boundaries while staying grounded in strategy and insight. This balance allows the agency to consistently deliver work that resonates culturally and performs commercially.

The agency also functions as a training ground for creative and strategic talent. Many professionals who passed through its ranks have progressed into senior roles across Uganda’s marketing and media ecosystem, further amplifying Kamuli’s impact beyond the organization.

“Strong institutions are built by leaders who invest in people before outcomes.”

Influence Beyond the Boardroom

Beyond Maad McCann, Kamuli actively contributes to industry dialogue, engaging in conversations on brand evolution, African storytelling, and the future of advertising. His insights, shared through professional forums and digital platforms, continue to shape how businesses approach brand transformation and relevance.

His perspective is especially influential among legacy and second-generation enterprises seeking to modernize without losing identity.

Why Adris Kamuli Is Making a Mark

Adris Kamuli’s story exemplifies progression, resilience, and sustained relevance. By growing Maad McCann into a trusted, award-winning agency while nurturing talent and championing strategic clarity, he has helped shape the direction of Uganda’s creative economy.

Consequently, his enduring leadership and compounded impact have earned him a place among Postdator’s 500 Leaders Making a Mark in Leadership and Impact.