JBS Uganda: Doing Business God’s Way

Corporate editorUpdated 1 hour Ago6 Mins read22

Uganda has no shortage of business training programmes. From university courses to youth entrepreneurship initiatives, the options are many. But Joseph Business School^® Uganda (JBS Uganda) is doing something different, training entrepreneurs to do business God’s way. Not simply to generate profit, but to transform lives, communities, and nations; to be stewards of resources that advance the Kingdom of God.

JBS Uganda is the local expression of Joseph Business School^® International, headquartered in the United States, with a presence across five continents. Joseph Business School^® is accredited by the Accrediting Council for Continuing Education and Training (ACCET). ACCET is listed by the U.S. Department of Education as a nationally recognized accrediting agency.

In Africa alone, JBS has already been transforming the way business is done in Kenya, Tanzania, Nigeria, and South Africa. JBS Uganda is therefore not an experiment—it is the arrival of a proven model, one that has demonstrated results across diverse economies and cultures, now taking root in Uganda.

Shifting the Definition of Entrepreneurial Success

Across Uganda’s private sector, entrepreneurship has become a powerful driver of innovation, employment, and economic growth. Yet many founders continue to grapple with questions of sustainability, leadership depth, and organizational identity.

The JBS Uganda INOZA partnership responds to this gap by advancing a broader definition of success one grounded in biblical principles, where profit is understood not as an end in itself but as a resource for Kingdom impact. Every business is God’s business. Every entrepreneur is a steward.

Rather than focusing solely on business outcomes, the programme is designed to shape how entrepreneurs think, lead, and build organisations that can endure beyond their founders.

A Partnership Rooted in Values and Leadership Formation

The collaboration brings together JBS Uganda’s practical biblical business training and INOZA’s leadership development philosophy, creating a platform that emphasises both entrepreneurial competence and character formation.

INOZA was founded by Ms Christine Musisi, a distinguished leadership development practitioner whose work has shaped transformational leaders across Africa. From serving as Regional Director for Eastern and Southern Africa at UN Women to leading strategic reforms at UN-Habitat and later serving as Resident Representative for UNDP Tanzania, Musisi built a distinguished 27-year career within the United Nations system. Her work consistently focused on inclusive growth, governance, gender equality and sustainable development.

Driven by a mandate to raise leaders who influence every sphere of society, including, critically, the economic sphere, Ms Musisi recognised that you cannot truly raise transformational leaders who lack economic agency. The launching of Joseph Business School^® in Uganda is a deliberate response to that conviction: equipping Christians with the tools, mindset, and community to build businesses that honour God and serve their communities.

INOZA has trained over 400 young executives and entrepreneurs in Tanzania and Uganda with leadership skills to help them increase their competitiveness in their work spheres.

The JBS Uganda programme is delivered by a carefully selected group of Christian business leaders and practitioners with real-world experience who understand what it means to build businesses anchored in Kingdom values. This is one of the defining features that sets JBS apart from conventional business training: its faculty are not merely academics, but leaders who have walked the path they now teach.

A New Conversation About Business and Purpose

At the heart of the initiative is a deliberate effort to reshape how entrepreneurs perceive the relationship between business success and personal values.

In many traditional models, business is treated as separate from questions of meaning, ethics, and purpose.

This partnership challenges that separation, encouraging entrepreneurs to reflect on the deeper motivations behind their ventures and the kind of legacy they want to build. JBS Uganda also offers something that many business training programmes overlook: community. Standing on Kingdom principles in a marketplace that does not always share those values is not easy. The programme intentionally builds an ecosystem of like-minded Christian business people who can share challenges, offer guidance, and hold one another accountable, a support network that extends well beyond the classroom.

It is this shift in mindset that the programme’s facilitators believe will define the next generation of Ugandan entrepreneurs.

Why This Matters for Uganda’s Entrepreneurial Future

Uganda’s economy continues to rely heavily on the strength of its small and medium enterprises. According to the Census of Business Establishments (COBE) released in July 2025, Uganda’s Micro, Small, and Medium Enterprises (MSMEs) employ over 2.7 million people, contributing 20% to GDP.

According to the Global Entrepreneurship Monitor (GEM), Uganda was ranked as the world’s most entrepreneurial country in 2014. However, many of these businesses fail before their fifth year. Many small businesses face challenges related to leadership continuity, governance, and long-term strategic direction.

The JBS Uganda seeks to respond to these realities by investing in the entrepreneur as the foundation of business success. By strengthening leadership mindset, reinforcing biblical decision-making principles, and building a community of Kingdom-minded business leaders, JBS Uganda aims to contribute not only to a more resilient entrepreneurial ecosystem but to the broader economic development and societal transformation of Uganda.

The Journey Has Already Begun

Much is already underway. Applications are open, information sessions are running, and prospective students are engaging with the programme ahead of the formal start. The next information session is scheduled for 29 June 2026. On 15 August 2026, the first cohort of 30 or more students will begin their four-month training journey. This is not simply a launch event; it is the beginning of a transformation for a group of entrepreneurs who will emerge equipped to build businesses that matter in the way God intended.

Interested entrepreneurs and business leaders are encouraged to visit the JBS Uganda website, jbsuganda.org, to learn more, explore the programme details, and apply. Registration is currently open.

As the first cohort prepares to begin, JBS Uganda is positioning this programme as a catalyst for a new kind of entrepreneurial thinking in Uganda, one that places biblical values at the centre of enterprise, not as an afterthought, but as its very foundation.

Q&A with Anthony Ochieng, Deputy Dean, JBS Uganda and Facilitator of course module, Christ and the Corporation

Anthony Ochieng is a seasoned educationist and training consultant with over 15 years of experience developing individuals and organisations across Uganda. Holding a Bachelor of Education in Guidance and Counselling and a Master of Business Administration, he has built a distinguished career spanning curriculum design, soft skills training, and business development consultancy. Anthony has delivered transformational training programs to hundreds of graduates, corporate staff, and community groups, and is a certified soft skills and entrepreneurship trainer recognised by Work for Life in Austin, Texas. He is also an accomplished author of three books on personal development and leadership. Anthony now brings this wealth of expertise to his role as Deputy Dean of Joseph Business School^® Uganda.

Q1: What inspired the establishment of Joseph Business School® - Uganda?

Anthony Ochieng: INOZA’s mandate has always been to raise transformational leaders who influence every sphere of society. A great deal has been done in areas of governance, education, and social development—but I came to recognise that the economic sphere was one where Christians had not given enough focus. You simply cannot raise transformational leaders who have no economic means. We needed a proven model to develop Kingdom business leaders, and JBS was exactly that.

Q2: How would you describe the goal of this initiative?

Anthony Ochieng: To raise entrepreneurs who understand that every business belongs to God, that we are stewards, not owners. Profit is not for personal aggrandisement; it is a resource to advance the Kingdom of God. When you understand that, it changes how you build, how you treat your employees, your customers, and your community. That is the transformation we are after.

Q3: Why is this Joseph Business School® significant for Uganda?

Anthony Ochieng: We are not reinventing the wheel. JBS has been tested and proven across five continents. We are bringing a model that works to Uganda. And as it takes root here, it will contribute to real economic development and societal transformation, not just successful businesses, but a generation of leaders building businesses that bless their communities and honour God.

Q4: What makes this launch moment important?

Anthony Ochieng: There is a lot of work that has led to this moment, months of preparation, prayer, and planning. August 15th is when the first cohort begins their four-month training. It is the moment the vision becomes a reality for the people who have been waiting and applying. We are excited to see what God will do through these business leaders.

Q5: What message would you give to entrepreneurs ahead of the launch?

Anthony Ochieng: This is an invitation to do business differently—not just to make a living, but to make a difference. If you have been doing business your own way and wondering why it feels empty, come and discover what it means to do business God’s way. You will not only build a stronger business; you will find your purpose in it. Visit the JBS Uganda website and apply today.